Olsen Animal Trust has been established to partner organisations and individuals who are aligned in their vision to end animal cruelty and exploitation, enhance animal welfare, and conserve wildlife in its natural habitat.
This mission embodies the vision and values of the Olsen family, inspired by their love of all animals.
Olsen Animal Trust is supporting Wilderness Foundation Africa in the "Vietnam be my hero" demand reduction campaign with yearly grants. The demand for rhino horn in Asian countries has been identified as one of the main driving forces for the escalating poaching of rhinos, with over 80% of poached rhino horn either passing through or ending up in Vietnam.
With a potential reach of over 500,000 Vietnamese young people, the first phase of the campaign took place in 2014 when the Wild Rhino Competition saw 15,000 Vietnamese students, from 12 international schools in Ho Chi Minh City, introduced to the rhino poaching crisis.
In addition to the overall initiative and as a direct result of the campaign, a further Super Hero campaign was developed and is now in full operation. Rhino Ranger is a comic book character who aims to be the driving force behind dispelling all the false beliefs surrounding rhino horn. The Rhino Ranger book has been released and distributed to 11 schools participating in the programme, along with a variety of marketing materials, from face masks and magnets, to Rhino Ranger cut-outs and pin-on badges. "Rhino Ranger" also makes regular public appearances to educate and inspire children and the public at large.
For more information visit https://www.olsenanimaltrust.org/