27 Jul 2017
The continued senseless killing of African rhino for their horn, is driven by the demand for horn in primary consumer countries in Asia, such as Vietnam and China. More than 90% of horn goes to or through Vietnam. With the older generations for the most part set in their ways, much hope lies with changing the hearts and minds of the 10-24 year olds who make up almost 25% of Vietnam’s 94 million population. The Wild Rhino demand reduction campaign focusses on tapping into these young minds and motivating change before it is too late.