The Wiesenhof Coffee Holdings group has been supporting conservation since May 2017 when they entered into a cause-related marketing agreement with Wilderness Foundation Africa, donating 60c for every cappuccino sold in their Wiesenhof and Dulce franchises throughout South Africa to the Foundation.
Kobus Wiese, founder of Wiesenhof Coffees, was born with a passion to achieve his goals and to transform ambitious dreams to reality. This former South African rugby player is using this passion to create greater awareness of conservation issues and to raise funds in order to support initiatives run by Wilderness Foundation Africa through the #coffeeforacause initiative.
“My wife and I started this business because of our passion for coffee and we are excited to be able to support conservation issues through this passion. We would like to encourage our customers to educate themselves on environmental issues that we are facing, to become more active in preserving the environment and to support causes such as this in order to ensure that future generations can enjoy nature as we have been able to”, says Kobus Wiese, CEO of Wiesenhof Coffee Holdings.
Last night, Kobus Wiese handed a commemorative cheque for R1 097 556 to Andrew Muir of WFA, representing donations made from the Wiesenhof and Dulce franchises over the last 18 months.
These funds have been used for various conservation activities in South Africa, including rhino protection through the Forever Wild Rhino Protection Initiative, as well as training of vulnerable youth through the Youth Development Programme of WFA.
“We are incredibly grateful to Kobus, his team and all the franchises who have supported this campaign. Raising funds in this economic climate is challenging and we need to find innovative ways to support our conservation efforts.” Andrew Muir, CEO of Wilderness Foundation Africa